Adobe Create The Web Recap

September 26th, 2012 James Polanco

On Monday (Sept. 24th 2012) Adobe kicked off their newest campaign called “Create the Web”. Over the last year or so Adobe has been both publicly and internally making a massive shift of their focus and investment into the HTML web space. This shift has included creating new tools, improving web standards and developing new services. Staying true to Adobe’s nature, their new commitment is heavily focused on improving the creative process within the web space.

The kickoff session on Monday was to finally announce all the work Adobe has been investing in and walk through their overall strategy for the future in the web space. There presentation was broken down into their three main features: web standards, tools and services.

Web Standards

Adobe has been working on extending and improving the W3C standards for HTML and CSS. In the past, Adobe has announced their CSS work such as CSS Regions and Exclusions. During the Create the Web session Adobe talked about their newest work CSS Filters.

CSS Filters are based on Adobe’s PixelBender technology, which has perviously been integrated into the Flash Player, Photoshop and other tools. The newest work now allows for CSS based declaration of filter transforms to be applied to HTML content. Adobe announced that CSS Filters are integrated into the newest versions of Webkit (Chrome and Safari are based on this) and now iOS6 has CSS Filter support built in. You can learn more about CSS Filter at Adobe’s website, checkout examples in the Filter Lab and even contribute to the Lab which is an open source project on GitHub.


Adobe has been improving and developing HTML creative tools to make web-based development a much easier and creative experience. Exiting products, like Dreamweaver, are being continually updated to improve support for the ever evolving web technologies. In fact, during the session, Adobe announced a new update to Dreamweaer CS6 that improves HTML5 support and new integration support for Adobe’s newest tool: Adobe Edge Animate.

Edge Animate (formerly known simply as Edge) was officially launched as a 1.0 product at Create the Web. Edge Animate’s focus is to help create rich experiences using animation and interactions based on web standards technologies (JavaScript, HTML, CSS). Edge Animate has an intuitive UI that allows for creative expression in these technologies without having to focus on the underlying code that drives the final content. Edge Animate is now live and is free for anyone who has the Adobe’s Create Cloud subscription.

During the session Adobe also announced that the Edge moniker is for an entirely new suite of tools that focus on web-standards. This includes Edge Code (formally Brackets), Edge Reflow (announced at Create the Web), and Edge Inspect (formally Shadow).

Edge Code is a brand new open-source development tool that is focused on improving the coding experience for HTML and JavaScript developers. Edge Code is being built from the ground up using the same technologies that it is designed to help develop in: HTML, CSS and JavaScript. In fact, most of the Edge Code team is now using Edge Code to develop the actual product. Speak about being meta!

Edge Reflow is a brand new tool announced by Adobe, which focuses on helping create responsive web design. As more and more devices come to market, creating a web experience best suited for size and resolution becomes more important. Yet, creating a unified site that can dynamically change layout and content based on how the web content is being viewed is a complex and challenging process. Edge Reflow’s goal is to radically improve and speed up this process enabling more content to be responseive to how it is being viewed.

Edge Inspect (formally called Shadow) is a development tool that allows developers to easily see, inspect and update content seamlessly across multiple devices. As more and more devices and form factors become available, testing your content and then any changes you make is a tedious process. With Edge Inspect you can make a change and have it instantly updated on all your different devices. You can also remotely inspect how each device is rendering your content which can save you a significant amount of trial and error, which we currently face when doing multi-device development. 


Expending on the Edge Suite, Adobe has announced more work and improvements they are doing to their available services. Last year Adobe acquired TypeKit, a online service that makes licensing and installing web fonts a simple process. To expand on this movement of web-based fonts, Adobe announced that they are offering over 500 new fonts for free through their TypeKit service. You can easily integrate these new fonts into existing content or levergage them in the new Edge suite of tools. You can read up on what fonts are available and how to integrate them on TypeKit’s blog.

Finally, Adobe’s PhoneGap Build service has left the Beta stage and and is now a final product. The PhoneGap technology allows you to create cross-platform mobile native applications using web standard technologies. Building and deploying your application using the default PhoneGap environment can be challenging due to configuring all the required SDKs, certificates and other settings. With PhoneGap Build you now just have to upload your code to the service and it will handle building all the versions for you.

Wrap Up

Adobe’s Create the Web is their kickoff tour to announce all their new strategies for improving the creative space using web standards technologies  There are a lot of exciting things on the horizon for Adobe, web creatives and web developers. You can read up more about all of Adobe’s web standards initiatives at their Adobe & HTML site. Adobe is also taking this show on the road. They are hitting over 20+ cities around the world to talk about their new initiatives and demonstrate all the work they have been up to. To see a full list of cities (including San Diego on Oct. 9th) go to their Adobe & HTML Events page

San Diego Adobe CS6 Camp!

May 21st, 2012 Chris Griffith

Welcome to the first ever San Diego Adobe CS6 Camp!  This is an full day seminar on June 2nd with Adobe presenters and industry experts sharing how the new upgrades in CS6 will revolutionize your creative workflow.

This event is the combined efforts of Adobe, San Diego Photoshop User’s Group, San Diego Premier Pro Users Group, San Diego Adobe Developers Group and the San Diego Flash User’s Group.

These presentation are hands on in one of 4 classroom locations at the new San Diego City College photography center (located at 1081 16th Street, San Diego, 92101).  The event will be kicked off with a keynote speaker and the guests will be treated to a full catered lunch.

 We will have lots of give aways that include licenses to CS6 Creative Cloud and each attendee will receive a gift packet from Adobe. 

Come join presenters as they share the following topics: 

  • Eric Addison: Premier Pro CS6
  • Stephen Burns: Photoshop CS6 for Artists
  • Sally Cox: CS6 Touch Apps   
  • Zorana Gee:  Photoshop CS6 Overview
  • Brian Haberlin:  Digtal Painting in Photohop CS6 
  • David King:  Photoshop CS6 for Photographers
  • Lee Varis:  Lightroom 4
  • Chris Griffith: Flash
  • Presenter TBA :  Indesign

Tickets are $10 and can be bought at:

SoCal Code Camp this weekend!

January 24th, 2012 Chris Griffith

No plans this weekend? Then consider attending the next Code Camp on January 28th & 29th at Cal State Fullerton. SoCal Code Camp is a free event for developers to come and learn from their peers. For more information, visit:

360 Flex Conference Announced

January 5th, 2011 Chris Griffith

This year’s 360|Flex conference has been announced for April 10-13 in beautiful Denver. This conference is the first and still the best Adobe Flex developer conference in the world. I have had the pleasure of attending several and am always blown away by the quality of the presentations, the conversations, and the entire 360 crew!

Tickets are currently $449.00 (for a limited time).

Hope to see you there!

Watch Adobe MAX 2010 keynotes live

October 20th, 2010 Chris Griffith

Join Adobe executives, Adobe product experts, and special guests to be immersed in technologies, techniques, and inspiring work — watch the keynotes live. Register now
Keynote: Welcome to the Revolution
Monday, October 25, 9:30am–11:30am PDT
We are in the midst of a revolution across a variety of screens, new input methods, new formats, and new distribution models. Join Adobe CTO Kevin Lynch as he shares insights, future perspectives, and plenty of demos.
Keynote: User Experience: The Next Generation
Tuesday, October 26, 10am–noon PDT
User expectations and experiences are evolving rapidly, and Adobe has long taken the lead in creating the tools and services to design for the future. Join us to be inspired (and, yes, entertained) as we show you the future of building interactive and engaging experiences in ways you’ve yet to imagine.
Choose how you watch
If you aren’t able to attend Adobe MAX this year, you will have several ways to experience the keynotes.
• Watch in real time through our high-quality video player with full adaptive bitrate technology.
• Watch on your Adobe® Flash Player® 10.1 compatible mobile device via the latest mobile optimized player.
• Test drive the new peer-assisted networking technology available with the release of Adobe Flash Player 10.1 and Flash Media Server 4.
Whichever way you choose to watch, be sure to join us.

SDFug members speaking at Adobe MAX!

October 8th, 2010 Chris Griffith

Wanted to let folks know that a couple of members of the San Diego Flash User Group will be presenting at the upcoming Adobe MAX conference. So if you are attending, make sure you give them some support.

Join Aaron Pederson and James Polanco, Flex component development experts, as they walk you through the inner workings of the Flex framework and explain how to write extensible, rich, and highly performing components. They will cover the new Spark component and skinning architecture and how to use it correctly to build Spark components for use in Flex applications.
Time: Tuesday, October, 26th, 8:30 am – 9:30 am

10 Ways To Please Your Flex Dev with James Polanco and Aaron Pedersen

Creative Suite 5 and Flex 4 is changing the way designers and developers work together when creating Flex based applications. For designers, these updates are enabling a lot more control and input into the Flex 4 development process, creating exciting opportunities, challenges and even unintended consequences.  In this session, we will examine ten different designer oriented tips that can improve the Flex 4 experience for you, your developers and ideally the entire project process.

Time: Monday October 25, 3:30 PM

Room: FITC Unconference Room

Creating Compelling Mobile User Experiences: What You Need to Know

Explore the role of prototyping in designing and developing compelling mobile applications. We’ll examine the forms that prototypes can take (from paper prototypes to rich, interactive simulations), their advantages and costs, and how Adobe tools can be used to create them. Then we’ll walk through creating a user interface for a mobile application using Adobe Illustrator, Photoshop, Flash Professional, Flash Catalyst, and Flash Builder. This presentation also covers best practices for UX, as well as developer-focused tips and tricks.

Time: Monday, October, 25th, 5:00 pm – 6:00 pm

Recording now available!

New to mobile development? Wondering how mobile applications are built? This presentation will walk you the entire development process of the MAX unconference application from design to deployment. Chris Griffith will show you how he designed and built the application using a variety of tools and techniques.
Time: Tuesday October 26, 12:30 PM
Room: FITC Unconference Room

D2W designer/developer workflow conference – online!

June 9th, 2010 Chris Griffith

So how is this different than the normal registration?

It is online. So you are free to watch any of the presentations live, but when you register, you also get access to the recorded presentations. That is 33 sessions from some of the biggest and best names in the business, including the keynote by Adobe’s Doug Winnie.

After you register, you’ll get an email back telling you the live room recordings. You’ll be sent where to view the recordings after the conference.

What is D2W?

Kansas City’s first Designer/Developer Workflow Conference. June 19-20 in downtown Kansas City, MO near the Power & Light District. We have some of the best speakers both locally and internationally coming to talk on all things workflow. If you are a designer, developer or both, this conference is for you.

Why Workflow?

What’s the big deal about workflow? Workflow is something we all do, day in and day out – although you may not even think about it. Do you work with multiple applications during the day? Do you work with team members, departments, clients, etc.? Improving those workflows is what D2W is all about. We have 3 tracks, with 60-minute sessions. Sign up as a designer, developer, or as a hybrid of both. In addition to the sessions centering around workflow, there’ll be several biz-type sessions for Web professionals.

Who is speaking?

We have an amazing speaker list. Doug Winnie, Flash Catalyst Product Manager and Workflow Manager, Paul Trani – Flash Platform Evangelist, Pariah Burke – Adobe Instructor and workflow is his middle name, Rob Huddleston – Adobe Instructor and author extraordinaire as well as Tom Green who is a legend in the Flash world. We have many more amazing speakers, check out the speakers page and find out more.

Barcamp San Diego: Jan 16 & 17

January 15th, 2010 Chris Griffith

Reminder it this weekend (January 16th and 17th)!
Where: Intuit, Santa Fe Campus in Carmel Valley (7545 Torrey Santa Fe Road, San Diego Ca 92129)
If you need more data, hit the wiki.

What is BarCamp?
BarCamp is an international network of “unconferences” where alpha geeks, industry professionals and others passionate about Internet culture, technology, and life online can meet and share ideas and projects. It is built on the philosophy that anyone who builds or uses the Internet on a regular basis has something to learn and something to teach, so every attendee is also expected to be a presenter (but we’re pretty lenient for first timers).

Meeting recap

January 7th, 2010 Chris Griffith

Thanks to all that could attend, and sorry for the room mix up.

Here is a brief recap of the information that I presented at the start of the meeting:

Flash player 10.1 Beta 2 released (with debug versions!)

Flash Player & AIR Security Updates

Adobe Flex 3.5 SDK Released

Tour de Flex update with AIR 2.0 samples

360Flex (March 7-10 San Jose, CA)
FITC – Toronto (April 25-27)
Flash and the City (May 14-16 New York City)
Flashbelt (June 13-16 Minneapolis, MN)

User Group Survey

New Tools


Again, thanks for coming out and staying late! See in February!

Chris & Kyle

Announcing an unofficial mobile MAX Schedule app

October 1st, 2009 Chris Griffith

With Adobe MAX is fast approaching and I wanted to let everyone know about a mobile application that I wrote for use during the conference. I have always hated the fact that I had a tiny schedule in my badge holder, a printed piece of paper with the sessions I signed up for, and a more detailed session booklet in my bag. Since I work for a mobile company, I knew there had to be a better way, so I tried to build one; mobileMAX ( ) .

This application is available for Flash Lite 3.1 devices, select Flash Lite 2.1 devices, select Window Mobile devices, and yes, even a version the works on the iPhone (not Flash).

The application contains the full session and speaker information for the conference. Additionally, the schedules for the four unConferences are included.

I was also able to find a solution that allows your schedule to be loaded onto your device. You will need to follow the simple steps outlined on the web page to enable this.

Hope you enjoy this application. You can learn more about the application on my personal blog